Background: ComyJeans is a fictional fashion website that was created by the SpringBoard UX/UI Design team to help students practice web design. Students had to create two versions: The first version was to create a basic layout of the brand and the second version was to showcase the seasonal promotion ‘colorful jeans’. In the assignment it was important to keep in mind that the fictional client wanted to keep their bright purple color for their brand and target a young adult audience.

Goal: The goal of the exercise is to create webpage layout that followed the basic principles of UX Design: have a clear hierarchy, everything is accessible, and easy to use.