Background

CAASE, or the Chicago Alliance Against Sexual Exploitation, is a non-profit organization that diligently strives to put an end to sexual exploitation in the community. The organization was founded in 2006 and has made a significant impact by providing legal assistance to victims of sexual exploitation and raising awareness within the community.

For my advanced publishing class, our assignment was to select a non-profit organization for rebranding. I opted for CAASE because I am deeply passionate about supporting victims of sexual abuse and exploitation, particularly young women. I also chose this organization because, while their current logo is decent, I believe it could be enhanced, especially since it may be challenging to read from a distance and may not be immediately understood by viewers unfamiliar with the organization.

The Goal:

The goal of this project is to establish a new brand identity for the organization and to generate materials that can be utilized for a campaign.